user experience design

NextLOGiK has always been focused on users and their experience with products, applications, websites, and services since our inception. As technology has evolved and permeated people’s lives, our involvement in the application of  user experience (UX) design has grown with the importance and ever increasing role that UX design plays in the success of our customers’ applications and brand positioning.

Every website, mobile app, or product provides a user experience. The challenge is in making it a great user experience. A website, mobile app, or product is only as good as the experience the user has with it. Subjective and context-dependent, a good experience for one person may be something quite different for another, so creating a great user experience is both art and science.

Often perceived as an exclusively cosmetic exercise such as coloring and shaping, user experience design at its best entails analytical problem solving. On the Web, the opportunity to engage and captivate users is measured in seconds, so developing effective user interface solutions across a variety of devices that achieve business goals is a critical component to any project.

NextLOGiK provides a sound process for understanding our clients’ business goals and then translating those goals into user experiences that best represent organizational brands and provide users with relevant experiences that resonate across time. Throughout the development life cycle of our applications, our user experience designers work closely with visual designers, information architects and software engineers to create interfaces that maximize ease of use on a variety of delivery devices.

When creating user experiences, it is often imperative to understand the underlying business processes, whether new or existing, that will drive the desired business outcomes. Conducting a Workflow analysis of these processes is a structured way to identify process improvements. It anticipates the expansion and redesign of systems for optimal performance. To ensure that valuable design and development time is devoted to the right interface solutions, important interactions within applications or web sites can be detailed in the form of workflow diagrams.

Workflow diagrams are visual representations that provide a overview of any process within an application or web site. Frequently, they also include the location of functional and informative elements within the interface. Because workflow diagrams can be quickly modified, they are useful for exploring different interface solutions and interaction sequences. These workflow diagrams result in a final User experience blueprint that will help orchestrate the efforts of all involved by defining the project across all layers and setting expectations with all stakeholders as to what the final product will deliver.

NextLOGiK employs a range of user research methodologies to gain the kinds of insights that can inform design decisions. We also offer user interface design services to supplement your internal resources. This pairing of user research with informational and visual design results in a user experience that is enjoyable as well as successful: a great user experience.  Use our contact form to let us know your UX challenges and how we can help today.